As Product Marketing Manager you will be part of Marketing team who strategize performance-based marketing and advertising initiatives to increase brand awareness, promote products campaigns or services and to drive prospects to conversions.
Plan & manage a variety of performance marketing campaigns across a range of digital channel (e.g. CRM / in apps, social media, display ads, mobile ads) to ensure the quality of delivery & performance on a regular basis.Produce detailed brief, analysis and reports of campaigns.Analyze, evaluate, and optimize marketing campaign performance to make sure all the investment is effective and efficient.Work with our analytics team to lead marketing analytics and ROI analysis for campaigns and channels, defining CAC and LTV, while executing robust optimization and A/B testing programs.Collaborate together with creative team to draft engaging copy and make key visual suggestions which works best for the campaigns.To work with cross functional team in order to efficiently execute all digital marketing strategies.
Bachelor’s degree in IT Engineering, Information System, Mathematics, Business, Management, Marketing, or related departments, with Minimum GPA 3.00 out of 4.00 from reputable university.Min. 3 years of working experience in related industry.Understanding in Facebook Advertising, Google Adwords, Clevertap, Google Analytics, Google suite and Ms. Excel Will Be a plus point.Data person, strong analytical skills, attention to detail and accuracy, able to do data tracking, data analytic, data insight and create comprehensive report.Able to manage time, prioritize multiple tasks and projects in a fast-paced environment, self-driven, willing to learn, and love challenges.Experience in e-commerce, Fintech, or mobile internet industry is preferred.